Now Premiering - Miss India

Miss India - From Setting and Music to Characters and Conflicts, the movie amuses in resurfacing the Tolly tropes we have gone past last decade.

There’s a scene in the midway before the interval when Manasa Samyukhta ( Keerthy Suresh ) attends an interview for a job she doesn’t wish to do. Luckily, she stumbles upon her new confidant as her Interviewer and the rest could never go wrong for her in getting the job. Even the Interviewer says so, that he knows personally how talented and overqualified she is, so it would be a waste of time to even interview her. But, Samyukhta, firstly accepting the statements given, still insists on having a “Select to Suit” basis for her job by taking her only if she performs satisfactorily. Fair Enough right?

What’s Electrifying! as the interviewer would say eventually for the standing answer she gives on a rhetoric question “ You have seen 3 men along with you sitting outside for this job. What makes you feel superior or rather indifferent as a woman on your tryout here?” is crisp and off-the-nose in just the right intent. You get lines about the Gender being Immaterial as a point to stand on the wrong side of her profile. This answer is not preachy. The conversation is more uplifting and relevant. This is the true glimpse of Woman Empowerment and Unhinged Independence.

What the remaining dialogues, characters, conflict, locations, music, setting are about, is just amusing in resurfacing the Tolly tropes we have gone past last decade. The Commercial entertainers are a genre most difficult to pull off, which many film-makers and upcoming auteurs too don’t understand. It’s more than just about hooting or whistling for a dust storm created during an action scene or the thumping item number. It’s more at the heart of the director to see at the “Larger than Life” scale and not be formulaic.

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Women Empowerment with the National Award Winning Actress Keerthy Suresh as the Anchor for it, that too in the Commercial Space is an interesting idea. A Biographic tale of the turmoil of a middle-class Indian girl who made it big against all odds in her start-up is also an equally interesting idea. But it's both Commercial and Biographic in the most false sense, with the heart here filled with a swap of Mass for Women Empowerment as Keerthy Suresh walks and talks in Slo-mo after an argument win ( or lose?) ( and Thaman behind the screen giving a bgm of an old 3seater Auto rickshaw engine sound scraped off with dubstep ) and Blatant Simplification of Entrepreneurship and Business.

When Jagapathi Babu is crippled by the downfall of his business thanks to Miss India Chai, he sets up a board meeting asking for strategies to come out of this pit of ever-expanding competition. The Board of Directors here are not being said by the director to be in the zero dimension with only external manifestation in the forms of a suit and goggles like for Jagapathi, so they give objectives like Seasonal Sale Offers, Penetration pricing, Cross Promotions etc. Now Jagapathi Babu being the Villain from Jaya Janaki Nayaka and not the villain form Nannaku Prematho, says fuck this, let’s serve our products with Bikini Girls and put out a lucky draw contest on that during weekends so that the Men who are stressed out can ease out their sexual apparatus by coming to our store.

Leave alone the reflection of the deteriorating woman ideology of the filmmaker who again is making a film of Women empowerment. What happened to the IQ levels while writing such a response? This is pure stupidity as a result of lazy tagged as cheesy writing. The similar symptoms were seen in a recent, unbelievable hit Maharshi. Let’s just tag these signs as #MaharshiCinematicSyndrome which results out of a complete misfire in creating a Commercial Blockbuster.

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The dialogues are as usual suffering from the same syndrome in being preachy as we are given lectures on life, business and of course women with references ranging to Mahabharatha. Had this range expanded more on the understanding of what is being told in the film, there wouldn’t have been a painful sigh every 10 mins on looking at the runtime remaining.